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Generosity Series

What Happens When You Mix Spirituality And Finance? More Giving

Brent Kessel is the CEO and co-founder of a wealth management firm, but it’s the combination of that with his other beliefs that’s led him to a life of generosity (and a financial company that’s a little different from what you would guess).

How does one’s spirituality influence their generosity? For Brent Kessel, the CEO and co-founder of Abacus Wealth Partners, 20 years of yoga and meditation practice has affected everything from the firm’s investment philosophy to its culture. His ability to bridge the worlds of finance and spirituality has helped him build one of the country’s most interesting wealth-management firms, which is part of why we’ve selected him as one of our Most Generous on Wall Street.

Born and raised in Apartheid-era South Africa, Kessel witnessed blatant racial and economic inequalities that still resonate and fuel his empathy today. An active Acumen Fund Partner, he recently traveled to East Africa to meet with several of the social enterprises in which they invest. On his January 2013 trip, he visited one company that is enabling micro-entrepreneurs in Nairobi’s slums to buy franchised toilets. By keeping it clean, they earn money to pay off the toilet, and at the same time help reduce the spread of disease. To earn additional revenue that helps keep the cost of the toilets low, the company composts the waste, transforming it into fertilizer using a new technology created in conjunction with the Gates Foundation. In addition to his work with Acumen, Kessel is an avid charity: water supporter, has sponsored two Cambodian children for many years, and has helped raise over $600,000 to help find a cure to Type 1 Diabetes, the disease one of his sons was diagnosed with in 2003.

"The biggest thing I’ve learned is that I need to be face-to-face with the suffering my philanthropy is attempting to alleviate," he says. "When I’m removed from it, just writing a check or entering a credit card number on a website, I get a momentary good feeling. But when I’m meeting people face to face, I get to experience our sameness, and the random nature of the fact that my situation is so much more comfortable and safe than theirs. This usually creates a more lasting effect on my generosity."

An advanced yogi and long-time practitioner of meditation, Kessel has sought to bring philanthropy and social impact into his work and investment activities. He embraces the new model of integrating service with one’s professional life, as opposed to the traditional model of keeping these two spheres separate.

His company, Abacus, is a certified B Corporation that manages socially responsible and sustainable investment portfolios for individuals and families nationwide. The social enterprises invested in by Abacus have provided microfinance loans to over 11 million borrowers as well as funded clean technology and renewable energy projects aiming to slow down climate change, among many other social impacts. Along with guiding what Abacus clients invest in, his philosophy extends to the firm’s income statement: Abacus donates at least 5% of profits each year to charity. Each employee receives a portion of the pool to donate to their favorite causes, and the amount is doubled if they volunteer time as well. Kessel’s longest tenured assistant even flew to Cambodia to visit a charity for children she supports in Phnom Penh. Generosity is clearly a core value at Abacus.

In addition to his personal and professional philanthropy, Kessel has also been increasingly giving with his time. "Writing checks feels like it depletes your gas tank, when you’re giving your life energy it fills up the tank." There’s something to this idea of face-to-face giving, an experiential generosity that paying a sum cannot connect you to.

This is the latest post in a series on generosity, in conjunction with Catchafire.

Despite a relationship to generosity that is evident and consistent throughout his personal and professional life, Kessel is very modest about his giving—a common thread among all of our Wall Street honorees. "I don’t actually feel my life is dedicated to giving back," he says. "Some might say I’m quite selfish given some of the things I spend money on for personal enjoyment."

Kessel believes that once we have a financial plan that shows us we’re going to be okay and an investment program that takes good care of our financial future, we naturally become more open and generous. "I’ve seen this happen with clients time and time again. They’re able to stop worrying about money and spending unproductive time managing their own investments, which leads them to want to use some of their extra time and money to help others." If you find yourself wanting a broader relationship to generosity, Kessel’s best advice is "to stretch yourself beyond where you’ve given in the past. It ought to be slightly uncomfortable: Not so little that you can give it no thought, not so much that it keeps you up at night. But a little beyond your historical comfort zone, and definitely directed at something that touches your heart."

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