Jeff Rosenblum is a pioneer, a disruptor, an innovator and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.
Jeff recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. It revealed the surprising story about the industry’s ability to help save the planet one small step at a time. He traveled the world to interview industry visionaries, scientists, authors and CEOs while creating the film, which premiered internationally in June of 2012.
As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles.
As an industry thought leader, Jeff regularly contributes to Ad Age and iMediaConnection. He has been featured in Newsweek Magazine and Bloomberg TV. He presents at industry conferences, including iMedia, IAB, Shop.org, Webom, Adweek and Game Changers. He has guest lectured at NYU and London Business School.
Every few years, Jeff likes to take on an insane challenge which has culminated in him getting repeatedly punched in the face in the “Vermont Toughman Competition,” jumping in the frozen Atlantic Ocean in the middle of winter to raise money for the Make a Wish Foundation, running an Olympic distance triathlon with no training, hiking to the bottom of the Grand Canyon where he decided to start an advertising agency despite never even being in one and making a documentary despite never actually watching one in its entirety.
Jeff is on the Advisory Board for the New York Chapter of the Make a Wish Foundation. Over the past few years, he has led initiatives to use digital marketing to help the Foundation raise millions of dollars online. He lives in New York City with his wife and two kids. He is currently soliciting ideas for his next insane challenge via Twitter: @jrquestus.