Andrew Reid is the Founder, President and CPO of Vision Critical, a Vancouver-based technology company that specializes in customer communities for brands and organizations worldwide. Businesses use Vision Critical's insight community software to connect with large pools of customers on an ongoing basis to pull valuable insights on everything from new products, ad buys and much more. Andrew also sits on the board of directors for the B.C. Technology Industry Association. Follow him on Twitter at @reidandrew.