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When Arunachalam Muruganantham decided he was going to do something about the fact that women in India can’t afford sanitary napkins, he went the extra mile: He wore his own for a week to figure out the best design.
It’s no flux capacitor, but the power source for the newest DeLorean are futuristic: batteries. The original model may not have caught on outside of Marty McFly, but perhaps a new electric version will.
What’s the best way to move a rhino? Helicopters, of course.
Taught by two Googlers and available on YouTube free of charge, the class might be the largest instance of group education in the world, and the students--even around the world--seem to be eating it up.
A new study about consumer engagement finds that companies that aren’t making a difference--to the world and to consumers--aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact.
In the latest installment of the Butterfly Effect: The Chinese middle class is eating more and more meat, and Beijing wants to keep prices low. That means finding a way to feed all those pigs with grain imported from land cut from the Brazilian rainforest, leading to conflict within the BRICs.