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Visualizing The Benefits Of Skills-Based Volunteering

Instead of sending employees to a soup kitchen, more and more companies are matching them with volunteer opportunities that makes use of their skills. It's creating an exceptional amount of value.

In the past few years, employees have begun to demand more social responsibility from their employers. At the same time, consumers care about buying from do-gooder brands more than they ever have before. So it shouldn't be too surprising to learn that half of all companies surveyed in the Committee Encouraging Corporate Philanthropy's 2013 "Giving in Numbers" report now offer pro-bono programs, according to the Case Foundation.

A Billion + Change, a campaign founded by activists and philanthropists that aims to increase pro-bono service pledges from companies, has been a key part of growing corporate skills-based service programs throughout the U.S. The Case Foundation and A Billion + Change recently released this infographic to highlight the impacts of the campaign.

More than 500 companies have joined in, offering up a whopping $2 billion worth of pro-bono and skills-based services. Some sectors are clearly getting more love than others: Education is by far the most popular priority for companies, while homelessness and disaster relief rank towards the bottom. Presumably those disaster relief numbers go up if a disaster hits near a company's headquarters.

Even though companies are offering pro-bono support in ever-greater numbers, 92% of nonprofits say they still don't have enough. But skills-based volunteering (and regular volunteering) is popular across the country, as you can see here.

Pro-bono support spans a wide range of industries, including technology, architecture, PR, finance, and consulting. It's not just big companies that participate, either—50% of all pledges in the A Billion + Change initiative come from small businesses that have 250 employees and under (14% come from the Fortune 500, however).

Check out the full infographic below.

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  • Daniel Bassill

    These visualizations are great from a high level perspective. I'd like to see a different set of visualizations, industry by industry, using geographic maps to show locations of businesses in a city, with overlays showing involvement of talent from that business or industry in the non profits surrounding each business location. Here are some maps created a few years ago to illustrate this idea. http://mappingforjustice.blogs...

    Until business leaders use the same strategies of developing market share and expanding business to expand their impact in neighborhoods where they do business, or where customers and/or employees and their families live, we won't generate the distribution of talent and resources to all places where this pro bono help and corporate support is most needed.

    If someone has maps and articles demonstrating this is happening, please share that as a model that other companies might follow.