2013-07-19

Co.Exist

Dubai Is Paying Its Residents In Gold To Lose Weight

The fatter you are, the richer you can be--at least if you live in Dubai, where the city is paying people in gold to lose as much weight as they can in one month.

Dubai’s overweight population is about to get a whole lot richer--that is, if residents can shed their pounds. The city is reportedly paying people in gold if they can lose weight. And the fatter they are, the more gold they stand to gain.

The AP reports that Dubai, the famously flashy oil-rich city in the United Arab Emirates, is giving residents one gram of gold (the equivalent of $45 at current prices) per kilogram (a little over two pounds) of weight lost. Participants, who weighed in for the first time on July 19th, have a month to lose as much weight as they can.

Dubai’s weight problems have grown along with the local economy. According to the Pulitzer Center, the city’s overweight population has skyrocketed as more restaurants, fast food joints, and shopping mall food centers have opened over the past 20 years. Now over half of all residents in the city are overweight. And now the same oil wealth that caused Dubai to grow so fat is being used to try to lure citygoers back to lower weights.

There are two main problems we see with the initiative. First, while over half the population in Dubai is overweight, a Philips Healthcare study claims that under 25% of overweight individuals in the city admit that they have a problem. And second: Dubai residents are already so rich (the UAE has a GDP per capita of over $45,000 per year) that getting a couple hundred bucks for giving up the convenience of McDonald’s may not be an attractive enough incentive--even though the biggest losers have the opportunity to win over $5,000 in a random lottery.

As the LA Times points out, the UAE doesn’t spend much on public health. One-off initiatives like this one may not do much if there’s no larger infrastructure to keep weights down. And in any case, weight is not always the ultimate indicator of fitness.

Ahmad Bin Sulayem, executive chairman of Dubai Multi Commodities Centre, warns entrants about this conundrum in a Gulf News article:

“There are lots of ways to lose weight and also excuses to delay [getting fit]. A sprinter is different than a marathon runner, and everybody has their own techniques in becoming fit. If somebody wants to do body-building they can do so, but they have to be aware that they might gain weight,” he added.

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3 Comments

  • Shaikh Noorul Amin

    yes I was the officail representing cellRESET to check the weight of people who has finally lost weight it was amazing many people had lost 4-5 kgs and we had many who lost 10kg also but the best was a person from indian origin who had lost 23kgs. wow he is rich, people loss and become poor he lost and became rich 
    http://www.howcanilooseweight....

  • dinamita

    I think that is the most effective measure that can be, on the other hand makes evident how rich this state and if there is a true commitment by the authorities to improve the health of its citizens have always believed that the best way to avoid is by prevention ( 

    http://fajaspieldeangel.com ).