PETA’s new ads takes the oblivious consumers of zebra fur and alligator skin to the scene of the animals’ deaths.

The message is simple: “When you buy, you become part of it.”

PETA says that stopping the purchase of exotic animal products is "the first step towards ending this barbaric, bloody industry and saving animals from painful, gruesome deaths in the name of human vanity."

2013-07-15

Co.Exist

PETA's Brilliant, Bloody New Ad Campaign

These gory ads show that the first step for some of your fashion choices might be more brutal than you want to admit.

PETA’s latest ad campaign is getting back to their roots: throwing blood on people.

The series takes the oblivious consumers of zebra fur and alligator skin to the scene of the animals’ deaths, with a simple message: "When you buy, you become part of it."

For the dense, the copy spells it out in more detail: "Poaching is driven by demand. So the day you stop buying, they stop killing."

In a blog post, PETA pushes ad readers to commit to stop buying today.

Please, if your wardrobe harbours any guilty secrets, make a fresh start and pledge to go cruelty-free by shedding exotic skins. You’ll feel better for it, and it’s the first step towards ending this barbaric, bloody industry and saving animals from painful, gruesome deaths in the name of human vanity.

It’s a more powerful—and more tasteful—message than the other ad they’re debuting: "PETA’s Youngest Pinup," 16-year-old Samia Najimy Finnerty, pouting next to the tag line "Vegans Go All The Way."

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8 Comments

  • Derek Webb

    "start... by shedding exotic skins."  Well, that is a terribly ironic set of words.

  • JustinSBeach

    @Guest - Not joking in the least. There is no reason to resort to hate speech, racism and sexism to get your point across. I'm a vegetarian (for more than 20 years now) and PETA has zero credibility with me. Also it's spelled facist, just FYI. 

  • JustinSBeach

    The ends do no justify the means, what it does is undermine PETAs credibility and makes people tune them out. The Westboro Baptist Church is great at getting attention, do you think people are listening to them? PETA makes me want to eat meat again, starting with seal. 

  • Batsami

    Actually, it was a pun, which you missed. Otherwise it would be spelled fascist. 
    The point is that to get this message across is so crucial that the ends justifies the means. If people get upset then they are listening.

  • JustinSBeach

    Can't stand PETA, even on issues where I agree with them. They have resorted to racism, sexism and other forms of hate speech in order to try to push their issues. There are, in my mind, up there with the Westboro Baptist Church. 

  • Guest

    You are joking! Up with whom then is the fur industry and the 2013 Fall Fashion campaigns featuring fur in almost every creation? The Fashists!