2013-07-02

A New Toy For Girls Hopes To Create A New Generation Of Women Engineers

Goldie Blox aims to inspire young girls to explore engineering, with wheels, axles, belt-drives, and pink ribbons.

Women are underrepresented in the field of engineering. In 2009, only 17.8% of undergraduate degrees in the field were awarded to women, dropping to the lowest level in 15 years, according to the American Society of Engineering Education.

One young entrepreneur is trying to remedy the problem by exposing young girls to engineering at a young age. "Toys are gendered in a certain way to promote different learning and play patterns," says Debbie Sterling, founder and CEO of Goldie Blox. "I think kids kind of begin to understand that building and science is for boys and decorating and being pretty is for girls."

Read more about Goldie Blox here.

At first glance, Goldie Blox seems like an ordinary toy geared towards young girls, with its pink ribbons and character named Goldie. But girls inadvertently learn the concepts of a wheel, axle, and belt-drive while playing with it.

It’s a small step towards piquing girls’ interest in basic mechanics, but Sterling hopes it will open them up to future possibilities. "Everything is built by engineers. Women are our largest untapped resource. This has to happen."

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12 Comments

  • Rich

    i agree that goldie blox is what is needed to develop young girls into engineers...breaking sterotypes has been done before and it will continue with people like Debbie Sterling

  • wintermute

    These comments are beyond repulsive. It's no wonder the few women in the field end up hemmorhaging out. 

    Goldie Blox is a really great initiative - it's good to see some toys for little girls that aren't focused on fashion or home making.

  • joames

    Women will never make up more than 20% of Engineering.

    The challenge for the feminists is to understand why, as opposed to trying to get past an unmovable gap.

    Women for Prez? Sure.

    But some things will be forever gender oriented.

    We have gender, and it's relevant.

    Get over it.

  • gjgustav

    Feminists are beginning to understand why. Part of it is mistaken attitudes that engineering is somehow more suitable for males. The fact is there are many women suitable for engineering but discouraged from pursuing it at an early age. Toys like this are a good start for young girls. Other things, like programming camps for middle school girls help as they get older.
    Although you are free to explain to us why you think gender is relevant to the engineering field. If you do, please back up your reasoning with sound science.