2013-05-03

Co.Exist

Clean Your Mind: A Meditation Program Made Up Entirely Of Vacuum Noises

A brilliant campaign from Electrolux helps you relax by using the soothing tones of a house being cleared of its dirt.

Vacuuming—and cleaning in general—can be a form of meditation. Who hasn’t zoned out a bit while pushing a vacuum back and forth? Even the drone of the machine is soothing if you listen to it right. Electrolux thinks that vacuum noises are, in fact, calming enough to be turned into a real meditation program.

In one of the most hilariously brilliant marketing moves we’ve seen in a while, the vacuum giant announced the launch earlier this month of Clean Your Mind, a meditation program made up entirely of noises from the UltraSilencer vacuum cleaner—the quietest vacuum cleaner ever, according to Electrolux. If meditation reduces stress, and you can meditate while vacuuming, that means vacuuming is good for your health, right?

In all seriousness, the meditation program is actually soothing. Electrolux explains in a press release: "Different sounds have been recorded directly from the machine, and then filtered and modified to create a palette of different 'instruments.'"

Listen closely and you can make out what sounds like drums and keyboards. I’d gladly listen to this while working (or vacuuming), if not for the voice giving constant meditation instructions over the instrumentation.

Check out the meditation program in iTunes, Spotify, or SoundCloud.

Add New Comment

3 Comments

  • Richard Breed

    oh!ur fastcompany folks...now I love you more..have been in love with you, am ever-so-grateful for your works, & am enamored bordering on infatuated..and I will now stalk you lovingly!

  • Richard Breed

    Really love you now..you knew who I was..and politely did it nicely.  So, here's my gift2You:
    I invent words...for our modern age... - Echoweb  or Echowebcrawl...when you go from one place revealed to you, say from David Pell...and follow the links therein and end up with a discovery which will become a starting point from thereon, such as fastcoexist!

    In closing...PopQuiz!  How did you folks get your sitename?  and a follow-up: what word did I invent to deliniate what acronomic names such as yours?

    and...in closing, I left the mispelled words, to ask a final:

    what word did I invent to express the desire to marry the un-marryable? (as in "I would marry spellcheck, if I could.)

    Thanks, for being yourself..yourselves?

    Chard Breed

    Richard Edwards Breed IV @ facebook...in case Ms. Spell Check's reading ;~)  If not:
    ISO honest woman, who wants kids, and has skill-sets pertaining to cellphones and computers...Looks NOT Important!

    I was not afraid at all, to be myself here, and yes: looking for a job!