They Don’t Work For You is a pro-gun-control website designed to make people link senators who didn’t vote for the recent background check bill with recent gun deaths.

It features all the senators who voted no.

And pairs them with a victim of gun violence.

A final message appears over a photograph of NRA CEO Wayne LaPierre: "These senators don’t work for you. They work for the NRA, who works for the gun industry, whose sole purpose is to sell more guns."

The website directs the user to contact the senator over Facebook, Twitter and by phone

It’s the work of Brooklyn designers Faun Chapin and Meg Paradise, of Guts and Glory.

They had been increasingly upset by events like the Newtown massacre and gun violence across the country, and felt disenfranchised by the legislative process.

The website launched, quietly, on April 22, and they have been watching its progress closely.

“We’ve watched people go through the entire site and tweet to every single senator,” said Paradise. “Which is kind of incredible.”

“We were very meticulous,” Chapin said.

They tried to only include children whose lives might have been saved with background checks and more gun control.

2013-04-25

Co.Exist

This Amazingly Powerful Gun Control Advocacy Pairs Senators With Slain Children

They Don’t Work For You is the creation of a group of Brooklyn designers, not the usual people involved in policy fights. But it might be one of the most compelling ways you’ll see to get people involved in stopping Washington’s heel-dragging over the issue.

The website theydontworkforyou.org is designed to make you mad. It’s a series of full-screen posters, with clean text on smiling photographs. The first is of six teachers killed at the mass shooting in Newtown, Connecticut:

The second is of the 45 senators whose votes killed the gun control measure that would have extended background checks to online sales and gun shows:

And the next 45 screens are of every single one of those senators, one by one, each paired with a child who was killed by a gun whose sale the bill might have stopped. "Senator Alexander doesn’t work for kids like Charlotte." "Senator Baucus doesn’t work for kids like Hiram." "Ask why" the website directs the user, next to links to contact the senator over Facebook, Twitter and by phone. A final message appears over a photograph of NRA CEO Wayne LaPierre: "These senators don’t work for you. They work for the NRA, who works for the gun industry, whose sole purpose is to sell more guns."

It’s a website designed to make you mad, but it started even angrier. Faun Chapin and Meg Paradise were driving back to their temporary design studio in the Catskills, when Chapin got an email from her old friend Judy Marcellini. Marcellini, a 65-year-old “ex-hippie,” was livid about the senate vote, according to Chapin. “She said ‘I just want to get these fuckers!' I was like, ‘My God! She said ‘fuckers.’” Marcellini suggested they make buttons with the words “child killer” printed on the senators’ faces. “Definitely a child of the sixties,” said Paradise. “They are child killers,” said Chapin, “but that won’t get us anywhere.”

Chapin and Paradise haven’t done political advocacy professionally. They met in “innovation consulting” and founded their own company, Guts and Glory, last May to do a variety of branding and design work. “Our last project was for bridal jewelry,” Chapin said. But they had been increasingly upset by events like the Newtown massacre and gun violence across the country, and felt disenfranchised by the legislative process. “Every once in a while we get really engaged and we get really angry and we try to do something that makes a difference,” said Chapin.

In this case, they started brainstorming as they drove, and by the time they got home they were able to call their friend and HTML5-savvy web developer Marc Phu with the basic concept (“they don’t work for us”; pairing senators with children killed by illegal guns). “Within four hours we were mocking something up,” Chapin said. But it would take four days to put together the website, much of that time spent researching the children to include. “We were very meticulous,” Chapin said, “as much as we possibly could--about including children that were killed in gun violence that could have hopefully been stopped if there were things like background checks and more gun control.” They were also careful to select only children killed within the last year.

The website launched, quietly, on April 22, and they have been watching its progress closely. “We’ve watched people go through the entire site and tweet to every single senator,” said Paradise. “Which is kind of incredible.”

But they can’t let it dominate their focus entirely, given that they still have a full slate of design clients. They were originally supposed to fly to Costa Rica on Saturday for yet another client project. “We’ll probably push it back for a week or two,” said Chapin.

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20 Comments

  • 277Volt

    In your heart of hearts please explain to me how any of the measures you're pushing for would prevent any killings?

    Your site espouses plenty of wonderful idealism but how do you folks propose to temper that with realism?

  • Jon Greener

    Exploitive and sensational.  Superb job, s***bags.  Way to honor the memory of slain children by tying tragedy to politics, using the least common denomonator of decency.

  • Chris Fogg

    Seriously?  Ban guns? Oh yeah, only assault weapons. So only criminals can get them?  Do you think they won't if you ban them?  They are already above the law.  They break the law. That's what they do.  
    Senators aside, this topic is so lame.  Ban guns.  Ban driving.  Ban alcohol and drugs. Ban everything and people will still find a way to do what they want to.  There are so many things wrong with the idea of banning weapons I don't know where to begin.  Ban kitchen knifes?  Anyone? Oh, that's right no one ever kills with a knife.  Only guns.  Here's a question: How would our American revolution worked if we only had pitch forks?  Of course that won't happen here in America.  I mean it certainly isn't happening anywhere else in the world at this moment right?  Would anyone here like to have a kitchen knife for defense when the intruder is carrying a glock?  Listen to Joe Bidden and blow off your only two shots from your government regulated double barrel shotgun then have your shotgun shoved up your ass while trying to reload.  I should have the right (and at the moment thank friggin' God I do) to defend myself in any way I see fit.  And you should too. I apologize if I'm off topic about a nut job who kills innocent kids and lame ass senators who do nothing.  It's one of the most horrific incidence I can think of aside from watching people jump to their death on 9-11.  I'm obviously ranting about personal freedom in America and the 2nd amendment.  Sorry for the drama.  There seems to be a lot of it around this issue at the moment and everyone is thinking about the horror and willing to give up another one of there rights as Americans so they can we can all feel better.  It won't make you saver. 

  • bgal4

    This message campaign is offensive to anyone who understands how to think cogently and rationally.

    signed,

    Berkeley liberal 

  • CoResponsiblity

    They should have aligned/ localized the crimes to the Senator.  Saying a Senator from Oklahoma has a link to a murder in California reduces the impact of the message. 

  • Fougasse

    Nothing but more masturbatory behavior. Fact: 100 million-plus gun owners. Fact: at least 300 million guns known to be in private hands. Fact: Uncounted billions of rounds of ammunition hoarded by gun owners and more guns & ammo & new owners being added every day. Now do the math: if only 2% of these otherwise law-abiding citizens decide to use their arms against your silly ass, there aren't enough cops on the planet to even slow them down. Imagine 2 million armed and fed-up former citizens whom you've criminalized with no reason to show mercy and the sure and certain knowledge that the opposition is incapable of self-defense...

  • mmer

    Fact: the right has masturbatory fantasies of overthrowing the government because they listen to Glenn Beck it is a pathological condition

    // Imagine 2 million armed and fed-up former citizens whom you've criminalized with no reason to show mercy//

    Imagine these same people against tanks.

  • Andrew

    My only issue with this is that when you stumble upon the website without knowing before hand what the website is actually about then you'll have no idea what the senators voted against and who these adorable looking kids are. Pretty essential design flaw. There is no text relaying the basis information about this campaign. It doesn't say that these are the senators that voted against the background check bill and these are the kids whose lives were taken entirely too early in life. It's a great idea considering the only thing we have seen on the news are cold hard facts about these absolutely horrible events. The only other issue I have is that some of the Senator's faces are covered up, minor detail but it blurs their face and something I want to do is look at these politicians and shack my head in disbelief at the mistake they made.

  • Jeff

     President Obama new this shooting was going to happen. The information was given to the CIA along with other intelligence that also included the attacks in Libia. There was a lot of other information given that the President used to get re ellcted, and he used all that information. The President and the then director of the CIA might as well loaded the magazines and drove that idiot to Sandy Hook school.

  • Justin M.

    President Obama didn't know this shooting was going to happen.  The info was not given to the CIA along with other intelligence.  There was not a lot of other information given that the President did not use to get re-elected.

    I am correct because I was there too.

    See what I did?

  • Bradford

    Go ahead, play right into the hands of the so-called "Globalist New World Order" folks who want to disarm the American people. A well-armed citizenry means an obedient Government. NONE of the liberal gun-grabbers schemes could have prevented most mass-casualty firearms incidents. When a serious issue gets hi-jacked by over-the top emotionalism, you know there is always a hidden agenda behind the scenes. ..."They Don't Work For You"...???.. Indeed they don't. They work for the "Globalist / New World Order" types. Why is there no mass outcry to look at the massive over-diagnosing and over-prescribing of multiple pharmaceuticals by the pseudo-science of psychiatry, which is the TRUE ROOT of most mass-casualty shootings?                                                                                                                  

  • mmer

    The scary omniscient New World Order only exists only in your cracked-out mind and not in the reality-based community where empirical evidence suggests that more restrictive gun laws do not lead to an Alex Jones-type globalist-facist-dictatorship but fewer mass killings and lower gun homicide rates.  Data taken within the US and internationally supports this.  

    See Harvard Injury Control Research Center , "Comparisons of Crime in OECD Countries," crime data from nationmaster comparing countries, and this fun fact "the 10 states with the weakest gun laws collectively have a level of gun violence that is more than twice as high—104 percent higher—than the 10 states with the strongest gun laws."

  • Alexsembra

    Go ahead, play right into the hands of profiteers. Well-armed citizenry refers to the military.NONE of the NRA profit schemes prevent mass-casualty firearms incidents either. They are in the business to sell guns. If you think the NRA is out to protect your constitutional rights than you live in a sad, deluded world.