Before last year’s viral hit, Invisible Children--an organization dedicated to stopping the damage done by Joseph Kony, was basically unknown.

But its video about Kony and the Lord’s Resistance Army went viral. It now has almost 94 million views.

But the organization’s plans for a massive, international day of action fizzled due to heavy criticism about its motivations and the solutions it proposed for dealing with the LRA.

Since then, Invisible Children has kept working in Uganda, just with less noise.

They have funded programs that use shortwave radios to communicate with LRA soldiers.

They’ve also funded programs that increase literacy, to give Ugandans economic opportunities and end the cycle of violence.

The whole episode might have left a sour taste in a lot of people’s mouths, but the charity still receives four stars on Charity Navigator.

It’s trying--and so far succeeding--at maintaining legitimacy.

2013-03-06

Co.Exist

Kony 2012, One Year Later

After its explosion onto the world stage and subsequent hard crash back to Earth, the organization is still trying to fix problems in Uganda—just a little more quietly.

Almost exactly a year ago, a little-known organization called Invisible Children released Kony 2012, an incredibly slick video intended to educate the public on the need to bring Joseph Kony, the Lord’s Resistance Army’s leader who has been accused of facilitating rape and child abuse in Uganda, to justice. The video went viral, with over 96 million YouTube views to date.

But almost immediately, cracks in the campaign began to show: the public accused Invisible Children of simplifying a conflict that wouldn’t be solved by arresting Kony, who isn’t even in Uganda anymore. And then there was the very public breakdown of Invisible Children co-founder Jason Russell, who appeared to have also cracked under the pressure. So where is the Kony 2012 campaign now?

In the video above, Invisible Children admits that the campaign had some flaws: "Joseph Kony became the most wanted man in the world. People got on board by the millions. But because the story spread so quickly and there were so many voices, the message got confusing. But our voice and our mission never changed," the narrator insists.

Invisible Children has indeed been active in the past year. According to the organization, it has created five "Safe Reporting Sites" where LRA combatants can safely surrender; organized over 300 lobby meetings with Congress, resulting in the Rewards for Justice Bill, which offers up to $5 million for information leading to Kony’s arrest (he’s still on the loose); opened the first rehab center in the Democratic Republic of Congo for LRA-affected youth; and more.

Despite the overblown video, Invisible Children is a legitimate charity—it gets four out of four stars on financial health from Charity Navigator. It hasn’t brought Kony to justice, but it’s a relatively small organization of 60 people—and in any case, a larger organization wouldn’t exactly have an easier time.

Invisible Children may have been noticed originally because of its short film, but these days, it’s trying—and so far succeeding—at maintaining legitimacy.

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8 Comments

  • bugjah

    one important question is: what have we learned from the whole Kony 2012 experience?  Was it a learning experience for the millions of youth worldwide that got hyped up about this, thinking naively that social media can solve problems like those in Uganda just through spreading the word?  Are people now wiser, realizing that deep rooted problems have solutions that require deeper involvement?  Or are theser same youth now going to be that much more cynical about the world?

  • GammaWave

    The best piece of paid, well organized, brainwashing, over hyped, warmongering propaganda, that crashed and burned on a monumental scale.

  • James de le Vingne

    Lots has happened, IC has had a hand in achieving the following:

    2 of Kony's top commanders are no longer on the battle field
    A spike in defections of LRA fighters has seen the strength of the LRA diminish significantly
    Formally abducted kids are receiving the care and attention they need in order to return to ordinary life
    The AU, EU, UN and USA all have committed to bringing Kony to justice
    People are talking about Kony...and learning in the proces, that in itself is a huge achievement. 

  • S Kohl

    I think it would be difficult for you to provide evidence that the internal crumbling of the LRA can be directly credited to the Invisible children.