Booking a spot in a city park in Gothenburg, Sweden, costs about $15.50 through the Faktum Hotel website.

Go to the Faktum website and you’ll be greeted with options to book 10 different "rooms" in the hotel’s locations.

These rooms include a spot in a park, an empty paper mill, a dilapidated cafe-like structure, a wharf, and a spot next to a football field.

Each location comes with an inviting description. That football field? Why, it’s within walking distance to the Swedish Exhibition Center. Bonus: In the winter, it’s transformed into a "cozy rink."

This isn’t real, of course. It’s a campaign by a Swedish ad agency to raise money for the homeless.

Gothenberg--the country’s second largest city--has about 3,400 homeless people living in its borders.

At the time of writing, it’s 14 degrees Fahrenheit in Gothenberg. It’s not a pleasant place to be stuck outside.

When you book your "room," the money actually goes to Faktum, a local street paper.

You can actually sleep where you booked if you want, but since they’re all in public places, your reservation isn’t guaranteed. Someone might have gotten there first.

2013-02-22

Co.Exist

Book A Night At This Homeless Hotel To Live Like People On The Street

In Sweden, you can go online and pay to book a nice spot on a bench or in a park, and find out how the other half lives. (But mostly to raise money for the homeless. You don’t have to sleep outside if you don’t want to.)

Want to sleep in a park with homeless residents of Gothenberg, Sweden? That’ll be about $15.50 if you book a spot through the Faktum Hotels website. But since it’s a park, your spot isn’t guaranteed. Someone might have gotten there first.

Gothenberg--the country’s second largest city--has about 3,400 homeless people living in its borders. At the time of writing, it’s 14 degrees Fahrenheit in Gothenberg. It’s not a pleasant place to be stuck outside. Swedish interactive agency Forsman and Bodenfors is raising awareness of the issue (and some cash) through a website for a fictitious hotel called Faktum that has locations throughout the city.

Go to the Faktum website and you’ll be greeted with options to book 10 different "rooms" in the hotel’s locations. These rooms include a spot in a park, an empty paper mill, a dilapidated cafe-like structure, a wharf, and a spot next to a football field. Each location comes with an inviting description. That football field? Why, it’s within walking distance to the Swedish Exhibition Center. Bonus: In the winter, it’s transformed into a "cozy rink."

The whole thing is actually a campaign to raise money for Faktum, a local street paper. Like many street rags, Faktum is worth a read (even through Google Translate)--the latest issue has articles about the Las Vegas tunnel people, a formerly homeless Swedish musician, and more.

Håkan Ludwigson

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