2012-11-21

Co.Exist

This Is Why You Should Stay Home On Black Friday

Nothing says "being thankful" like getting trampled by a crowd of crazed discount seekers.

Every year, after Americans have stuffed themselves on Thanksgiving feasts, a significant portion of the population chooses to participate in the ritual sport known as Black Friday, where shoppers are elbowed, shoved, and trampled in the name of getting good deals. Annie Leonard’s Story of Stuff project is trying to encourage people to stay home and resist the temptation to buy more things just because they’re being sold at a bit of a discount.

If you need some convincing, check out the video above. And then consider taking action on the Story of Stuff page. One positive option: uploading an image of one of the many things that are better than shopping (especially on Black Friday). Also, check out Holstee’s idea for "Block Friday," where you block Black Friday off for a more important activity than shopping.

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5 Comments

  • Mukund

     Back in India, the entire process of hunting for discounts has been spread out across the year. This is no business or societal strategy, its just that we have way too many festivals happening year round. This way we don't see any frenzy (as shown on the video), but long queue's at the checkout counter. Maybe a real strategy can be formulated to counter a 'Black Friday'. Just a thought.

  • Corp2day

    Cyber Monday can test even the most determined budget-keeper. Americans spent $1.25 billion on Cyber Monday in 2011, making it the heaviest online shopping day in history. We love Cyber Monday too (boy, do we!), but remember: A deal isn’t a deal if it compromises your big-picture financial goals. So the question remains: Can you enjoy it without blowing your household budget?

    http://www.mrrebates.com?refid...

  • Tim Geoghegan

    Agree. It's unsustainable. Brands need to be smart about how to leverage such a good window, without exploiting the market's anxieties. Don't treat people like cattle. 
    I do think, if you do shop Black Friday in a place like New York City, think of small shops hit by the blackout. Please support them first. I've spoken to a few owners, and when you consider their small margins and high overhead, some are still struggling – badly. Many are at risk of closing because of those losses, still. Big box retailers had losses, but they can recover. The discounts may not be as deep at your local shops (sometimes they are), but the karma surely will be deep. If I was a major retailer in NY, I'd actually be promoting local shops right now and getting them back up on their feet - that's how you make yourself part of a community. 

  • Aleksander Borg

    "Don't treat people like cattle."
    It is entirely the people's responsibility to decline any attempt to rob them from their free will, assuming that cattle does not have a free will. If there existed a Black Friday in Denmark I would never go. The January sales are horrible enough for me to consciously choose a full price quality product over a mediocre product at a discount.
    Thereby said; it is plain wrong to exploit and manipulate the market and the customers, by creating the hysteria that surrounds Black Friday.
    I think it is time for the consumers to become more conscious of their choices and take their part in shaping a balanced market, by reclaiming their responsibility and consider what is best for them instead of blindly following impulses and instant gratifications.