Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.


Why Tesla's Free Electric Vehicle Superchargers Are A Big Deal (And Why They Aren't)

You’ll be able to charge your car gratis, in just 30 minutes—but only if you’re driving a new model Tesla.

One of the biggest thorns in the electric vehicle industry’s side has been how long it takes to charge up EVs for long trips, and how few charging stations there are to begin with. It’s not a problem if you’re just going for a quick jaunt around town, especially if you have a charger in your home, but taking a long-distance road trip is a little more daunting.

Tesla made big waves in the EV world this week when it announced its Supercharger network—a network of six ultra-quick charging stations in California that are powered entirely by solar energy, courtesy of a partnership with SolarCity (Tesla CEO Elon Musk is the chairman). The stations—faster than any other charging stations in existence, according to Tesla—can provide up to 100 kW (in the future, up to 120 kW) of power to EVs, juicing them up in 30 minutes with enough power to drive for three hours. It’s no five-minute trip to the gas station, but it’s getting closer. And unlike a $40-plus trip to get gas, Tesla’s superchargers offer power for free.

There’s just one big issue for most EV drivers: the superchargers are only compatible with the Tesla Model S and future Tesla vehicles. The Tesla Roadster, and other automakers’ EVs, wouldn’t be able to deal with all the power that the Supercharger dispenses.

Musk said in a statement: "Tesla’s Supercharger network is a game changer for electric vehicles, providing long distance travel that has a level of convenience equivalent to gasoline cars for all practical purposes. However, by making electric long-distance travel at no cost, an impossibility for gasoline cars, Tesla is demonstrating just how fundamentally better electric transport can be."

I’ve test-driven the Model S and can attest to its greatness as a vehicle. And it’s hard to beat free quick charging. But limiting the superchargers to Tesla vehicles only serves to fragment the larger EV charging network—one that will have to be cohesive and easy for everyone to access if EVs are ever really going to take off.

As mentioned previously, Tesla’s supercharger unleashes too much power for other EVs to take, so there is a legitimate reason for the company to keep the stations closed off to other vehicles. It’s unclear whether Tesla would open up the stations even when automakers release EVs that can handle the quick charging. There have been some growing pains, but other companies are working together on quick-charging standards that work across vehicle brands.

Tesla’s supercharger network will expand next year to high-traffic areas across the U.S. For EV enthusiasts that don’t have plans to buy a Tesla, there are some quick-charging options—in particular, the West Coast Electric Highway (currently under construction) will have quick-chargers available every 25 miles for a 160-mile stretch of Oregon’s Interstate 5. Each station will have a Level 3 charger that takes 20 to 25 minutes to juice up a Nissan Leaf to 80% percent charge. Slower level 2 chargers will also be available for EVs that lack quick-charging capability. It’s a start, but Tesla’s supercharger is still twice as powerful (meaning it provides twice as much driving range for the same amount of charge time) as the level 3 chargers.

Add New Comment


  • Bob Boise III

    so in order to be practical, the ev quick charge station should be charging around 10 cents/kwh. One site stated that most level 2 sites charge 2 least $1/hr to charge your vehicle. If I am only getting 15 mi/hr charge...that is around 7 cents a mile...the same as driving an efficient non hybrid gas car..which I can fill up to 400 range miles in 5 minutes. (esp. if the stations are self serve).......there is stupid and S T U P I D. If I have to pay $5.00 to get 80 miles @ a quick charger (takes about 40 min) am I ahead?

  • Justin Woo

    Maybe offer it to Tesla motorists for free, whilst charging a small fee for other EVs? Could help build revenue, unite the market, and increase Tesla demand at the same time...

  • Jimbo Jim

    free charging stations are only a gimmick, u can call mommy and tell her thats free.
    this gimmick is as long lasting as neville chamberlain's peace treaty from the fuhrer!
    for solar charging system, I pay $20-30 for a 150ma solar charger, and this stn is for several cars at a time.
    so how big is his solar panel? his stn probably cost 3-500k to build, and he's going to do it all for free.

  • xxx

    If we really want a solution how about we rebuild our infrastructure and as we rebuild the interstate highway system put what would be like a third rail on train tracks into the highway system that would both be the new way that we route power lines and a way to power vehicles over long distances.  Highways go to the major cities and past small rural towns so would take the power where we need it and it would prevent power lines from being knocked down during storms or accidents..  You'd have a device that comes out of the car like airplanes refuel in midair that attaches to the third rail and it can also supply data as well.  And with Googles self driving car you input your destination and cars in the left lane could drive over 100MPH  in a bumper to bumper convoy making them even more aerodynamic.  No one walks on the side of the highway so all you'd need would be something like very stiff bristles over the opening that flex front and back but not up and down so if someone was walking on the side of the road for any reason they can't just touch the rail.

  • lee colleton

    Not quite every new Tesla Model S will be able to use this charger: the 40 kWh battery won't support SuperCharging.