Shannon Schulyer is the corporate responsibility leader at PwC. As part of a consulting business, Schulyer has a lot of helpful advice to offer social entrepreneurs, especially ones working within companies (intrapreneurs, if you will). Here’s what you need to know if you’re launching a corporate social initiative:
- Have the courage to be disruptive. You have to create change and be willing to be uncomfortable.
- Be sustainable. If your company is announcing a new initiative, make sure you have the resources, people, and platform to make it last, rather than have it peter out.
- Focus on scalability. Your idea should be able to be used and adapted by everyone if you want it to really create change.
This video is part of a series on prominent social innovators--all convened by PricewaterhouseCooper during the 2012 Social Innovation Summit--who are discussing the evolution of social innovation and offering advice to social entrepreneurs. We’ll be featuring them here on Co.Exist.
Here’s a little preview of everyone who will be featured.