Are you sure you want to navigate away from this advertisement? Courtesy:Jilly Ballistic (L train; car 8211)

CANNOT OPEN PAGE Cannot load due to a lack of substance. Apologies, Jilly Ballistic (3rd Ave & 14th St; L train)

ERROR Cannot refresh thirst. Please try another beverage. Thank you, Jilly Ballistic (Queens bound G at Metropolitan)

Low Battery Warning (advertising monitors at 7th ave & 23rd st; 1 train)

ERROR Sorry, we can’t connect to our login server. Please confirm Jilly Ballistic is not involved and try again in a moment (Brooklyn bound L; 3rd Ave)

UNDER MAINTENANCE We’re sorry, the product you are looking for is currently under maintenance due to a lack of quality. Please try again at a later time. Thank you. (Queens bound G; Nassau Ave)

LOW EXPECTATIONS WARNING Expectations for the following film are critically low, and the movie may shut itself off at any time. Please reconsider viewing. Message No: Jilly Ballistic]JillyBallistic[/url] (Manhattan bound L; Lorimer)



Error: These Advertised Products Are Actually Horrible

New street art in New York shows the error messages that should pop up on posters for bad food and movies.

The best street art doesn’t just brighten an otherwise drab urban environment (though that’s always appreciated), it also comments on the environment itself. And new pieces popping up from New York street artist Jilly Ballistic are taking brilliant swipes at one of the more annoying aspects of city living: insipid advertising.

Using the universal trope of computer and phone alert windows, the pieces offer a bit of hard truth along with the hard sell of the advertisement. On a Budweiser ad, an iPhone alert window warns: "ERROR: Cannot refresh thirst. Please try another beverage." An ad for the new movie The Watch warns that it can’t open "due to lack of substance."

While Jilly Ballistic’s pieces might not actually convince anyone to not see, say, Step Up Revolution, due to critically low expectations (though the trailer seems to indicate that movie is, in fact, awesome), they at least provide a slight respite from the constant assault of marketing messages that bombard the captive audiences on the subway. Perhaps, after banning soda, Bloomberg can mandate warnings on all advertising.

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  • Mira

    Some of the best ads I've seen were on the subway. When the
    History Channel put out "Hatfields and McCoys" they divided an entire
    car, with Hatfield-based ads on one side and McCoy-based ones on the other. The
    seats were covered to look like old wooded chairs. But even the more generic
    ads are easy to ignore. I feel less bombarded by ads on the subway than I do
    watching Internet videos, where there's no escape. Jilly Ballistic's method is
    witty but it's no more meaningful than drawing genitals next to Jonah Hill's

    Maybe I'm just biased because I think "The Watch"
    actually looks kind of funny.

  • Brandon

    I feel like her choice to use a computer message window to launch her criticisms is saying something....I'm just not exactly sure what it is.