2012-03-16

Co.Exist

Ultra 10: A Year's Worth Of Outfits In Just 10 Pieces Of Clothing

The minimalist fashion line, made to stop overconsumption of clothes, is designed to give you all you need to wear with just 10 items. Could you do it?

Americans spend an average of about $2,000 each year on clothes. It’s safe to say that perhaps not all of them look as great (or feel as needed) as they did in the store. One response has been a surge in minimalist lifestyle fads (like The Great American Apparel Diet) and eco-concious fashions.

While many are tepid efforts to remake standard products into something slightly more sustainable, a few try harder by consuming less. One of those is the Ultra 10 line by the Malaysian label "We are Ultra." It consists of just 10 pieces of clothing, which, they argue, should be all you need.

Started in 2009 as a blog about "sustainability, design and innovation," Ultra grew into something of a sustainability collective after frustration mounted that, despite their entreaties, no one was listening and nothing was being done. "The more we blogged, the more we learned, and the more frustrated we got," writes the group on their website. "We loved what we were discovering, but why was it all so far away?"

Ultra 10 is an answer to the question of "What do I need to wear?" For a cosmopolitan girl, it’s not much. The 10-piece women’s wardrobe, originally backed by Kickstarter, offers enough outfits through mixing and matching to last a whole year. "We created it as a conscientious response to the overconsumption that is too often associated with fashion," they write.

So far, the industry’s critics have embraced its appeal, winning the 2011 Ethical Fashion Forum Innovation Award. The 10-piece wardrobe’s "modular and multifunctional pieces" include a 4-in-1 coat/dress/jacket/skirt and a 2-in-1 jacket/vest. Their clever arrangement of zippers, cuts, and accessories gets you from the banquet to the bar in a single outfit—most of which is sustainably sourced or recycled fabrics.

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11 Comments

  • Lynne Arnold

    This is really misguided. Who would recommend that anyone try to wear the same set of spandex clothes every week for a year to reduce consumption of clothes? Maybe somebody who has never done laundry or kept any clothes for a long time? If you want to reduce consumption of clothes, buyers would be well advised NOT to buy clothes with spandex (or even elastic) because even with careful washing and line drying, they will lose their shape and will have to be thrown away (landfill!). Is spandex sustainably sourced? I am not getting what is supposed to be conscientious about this article. Instead buy some well made 100% cotton or wool clothing that will last.

  • Guest

    Really? Come on people - there are more body types out there than the pieces of clothing in this collection. Do you really think this will look good on everyone? Maybe we should just stop being so obsessed over what we and everyone else is wearing and buy and rotate fewer items. We should be happy as long as the clothes are clean, don't smell and fit properly - what a bunch of preening and feather-shaking birds we all are.

  • pleisch

    Since the population is aging, have they though about how these will work for women 70, which there will be more of than 30 somethings? Can people with mobility problems get in and out of these  garments? Good idea, but it needs more flexibility and range.

  • guest

    This is gimmick clothing for media attention not fashion. there is a huge difference. This garment could not stand daily use for an entire year, hardly any non industrial garment could. What happens when a zipper breaks, and you have to take it to a tailor? Do you walk around in your underwear for a week while you wait to get it back? Also last time I checked exposed zippers and neoprene were in fashion in 2008 not 2012....

  • Guest

    A year's worth, really? Show me 365 outfits and I'll believe it. The exposed zippers are so severe and the cuts are not flattering. Good idea, failed execution.

  • Mother Nature

    The overall "look" is too severe.  3  ook like neoprene wetsuit inspired underwear.
    Try again.

  • Guest

    This would be great if exposed zippers didn't look so decidedly unfashionable. 

  • Jeff Ramos

    Agreed!

    I would happily pay any price for a men's version of this concept. It's something I've been dreaming of for years but didn't have the fashion know-how to make it real.

    You already have my money, Ultra 10! Just let me know where I can purchase!