Creating A Marketplace For Social Innovation

The same tools that people use to get jobs, they should be able to use to do good.

Meg Garlinghouse heads up an initiative at LinkedIn for Good, which Co.Exist wrote about in December. While LinkedIn’s 135 million members use it simply as a networking and job-seeking tool, LinkedIn For Good is working to add a new use case: volunteering.

Now, LinkedIn members can add information to their profiles that makes it clear that they are suited for and interested in volunteer assignments, as well as note the work they’ve done toward social good. By combining the standard language of work and business with the language of doing good, the program can help put social innovation on equal footing with other metrics of personal success.

This video is part of a series on prominent social innovators, convened by PwC during the 2011 Social Innovation Summit and discussing their work that we’ll be hosting here on Co.Exist.

Here’s a little preview of everyone who will be featured.

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  • jamesriney

    I think the concept is a terrific idea. But how exactly does it work? Does it match demands with skills through profile specifications? 

  • markhoroszowski

    Great article, and kudos to LinkedIn for leveraging its network for good. It will certainly inspire more to walk a similar path.