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Will an app that monitors your bad driving know when you’re talking on the phone while driving?

2011-12-19

Co.Exist

A Smartphone App That Allows Insurance Companies To Spy On Your Driving

What if your smartphone kept track of each time you didn’t use your blinker or swerved suddenly and compiled a record of how bad a driver you are? Big Brother or big business?

Even if you’re a terrible driver, chances are that nobody is really monitoring your in-car behavior. That’s because vehicle-mounted devices that track driving skills are expensive. The $899 (plus monthly fees) DriveCam, for example, is much too pricey for insurance companies to hand out to every bad driver that comes along. That may soon change with the Mobile Life Guard, a smartphone-based behavior monitoring and training system for drivers.

The Mobile Life Guard is the product of researchers from the University of North Texas. The research team recently participated in the National Science Foundation I-Corps, a bootcamp that turns promising research projects into marketable ideas. When I spoke to team member Ram Dantu about the Mobile Life Guard before the two-month-long I-Corps began, he admitted that "There is a large feature set, and we don’t know what’s useful to customers. We need some customer feedback."

At the final I-Corps presentation earlier this month, the Mobile Life Guard’s latest incarnation debuted. The app uses smartphone sensors to analyze vehicle, road, and driver behavior. So a swerve from the driver will yield a verbal warning of "left swerve detected," sudden acceleration will trigger a similar warning, and so on. At the end of the driving trip, the app provides a trip summary detailing everything that went wrong.

Originally, Mobile Life Guard was going to be a tool for driving schools and parents. But after getting out in the field to gather feedback, the UNT team discovered that their target market wasn’t interested. You can probably guess who was interested in a tool that provides a cheap and easy way to monitor driving performance: insurance companies. The trip summary proved especially interesting to them; it could provide a driving score that is somewhat akin to a credit score. Insurance companies could even offer discounts to drivers who agree to use the app.

Small scale trials of the app begin in January or February, and large-scale trials will follow close behind. In the meantime, Mobile Life Guard is moving forward with what the team calls a "tier one insurance company." It’s a Big Brother tactic, sure, but at the very least it might prevent some deadly crashes. The question is whether people will submit to using the app--and whether they should.

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4 Comments

  • Xie PengQing

    Not true. Insurance companies offer deduction for being a good driver so there are many people out there willing to use this app to decrease their insurance cost. At the same time, it can be used for building up your credit scores.

  • Amanda

    Seriously, why would anyone use this? I don't need anyone knowing if I suddenly hit my breaks or speed. If I have a good driving record, and no accidents, then it's no one's business how I choose to drive. There is just no incentive for a driver to use this... unless they like giving insurance companies an excuse to charge them more money.

  • Heather Bissing Brown

    I say it's ridiculous. Swerves and speed accelerations are not indicative of a "bad driver" who needs their rates increased. Road hazards and various factors contribute to how we drive and the ability to maneuver these obstacles without getting in an accident is what matters. We should not be afraid to swerve around a piece of wood in the road because we might get "dinged" by our insurance company. If we haven't had accidents and tickets then we are doing something right and that should continue to be what insurance companies rate on. I also am not in agreement with the fact that most companies use credit as a huge factor in ratings. I do not have good credit, but I have not cost my insurance company a penny in over 20 years of driving, so... there is no reason for me to be penalized by less than perfect credit and again no reason for me to be penalized for defensive driving that saves accidents and more importantly - lives - in the long run. If I knew I were being monitored, I'd probably be nervous and drive worse and ultimately be the cause of an accident instead of preventing them. My two cents. 

  • Karyl Gilbertson

    I like this idea, so long as it is voluntary. That's the key. If you want to allow the insurance company to invade your privacy a little bit in exchange for a better rate, that's fine by me.

    I would probably go for this, not only to save money but also to brush up on my driving skills. It's good to have a reminder about things you're doing wrong, and what you should be doing instead (as long as it isn't coming from your SO) :)