This campaign by DDB China Group to create gorgeous trees on the streets of Shanghai is not only a clever way to promote walking over driving, but also a case study in the right kind of guerrilla marketing.
It’s not about checking out more books. An initiative is focusing on libraries around the world as centers of social and economic change, as well as centers to help the most disadvantaged citizens.
Written by: Ben Paynter
The snack bar company Kind has spent years perfecting a system that gives its customers a chance to do good, and influence the direction of the company’s corporate philanthropy. In the process, they’ve created an army of loyal customers, and sales are booming.
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What started as a system to grow hydroponic pot is now being used to grow fresh produce quickly and without access to an actual farm.
![Instant [Play]Ground](/multisite_files/coexist/imagecache/66x66/slides/Instant-playgroung_41.jpeg "Instant [Play]Ground")
The finalists of the Urban Prototyping: San Francisco competition are all easily replicable ideas that could spread to cities worldwide, from the whimsical (giant playable keyboard) to the serious (measuring traffic).
As we get less space, more people, and worse weather, it’s going to take some crazy farming solutions to feed everyone. These are a few of the ways forward-looking farmers are planning on doing it.
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