How To Create A Brand With Values
Written by: Jonah Sachs
Some brands are born good, other brands need to have goodness thrust upon them. How can companies tell the right stories to make them more values-driven--and more successful?
African Nations Team Up To Create A Nature Preserve The Size Of Sweden
The park protects one of the continent’s last functioning ecosystems, but isn’t just about animals. It also features innovative programs to get locals involved in--and profiting from--helping with conservation.
Giving The Ocean A Checkup By Measuring Its Health
The world’s oceans are a vast and complicated--but vital--part of the planet. Scientists are now working on a way to give us a simple indication of how healthy they are. The answer, sadly, may be: not so good.
Video
Karma Kitchen: A Donation-Based Restaurant Run By Volunteers
The pay-what-you-want model has been gaining steam in the food world, but Karma Kitchen has been doing it for years. And people, it turns out, are happy to pay a lot.
ADVERTISEMENT
Solar Mosaic: A Kickstarter For Solar
A new startup is using the movement building strategies of online startups to get more money for cleantech investments.
Video
Gotham Greens Brings Local Lettuce To New Yorkers Year Round
Using a giant greenhouse on the roof of a Brooklyn warehouse, Gotham Greens grows a wide variety of lettuce, keeping locavore New Yorkers in low-food-mile lettuce and arugula even when it’s snowing.
How Three Nerdy Real-Life Superheroes Are Teaming Up To Stop Crime
Take all the crime data in a city, put it through PredPol’s system, and you will get a good idea of the places police should allocate their resources. It’s not quite Minority Report, but the results are impressive, especially for cash-strapped cities where police presence isn’t what it used to be.
